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Challenge
Miro runs its website on Contentful, which is an advanced CMS, that needs developer resources to spin up a new landing page or make changes on them. This ends up in having a marketing and design team that has not much power to execute and launch their very own custom marketing websites, which would be ideal. For this reason, Miro is elaboration various ways of incorporating Framer as their new technology stack for marketing websites. This is where Ultra came in.
Solution
Ultra and Miro started to collaborate in summer 2024 to build a landing page for their first AI integration launch, which is built on the Framer platform. Using Framer as their new platform and Ultra as their development partner, it enabled many advantages for Miro's marketing department, such as fast development turnarounds, creative frontend solutions, an editor that makes changing content as simple as in Figma, and the power of launching a localized (6 locales) landing page, which is packed with beautiful animation, top-performance, and a custom form webhook submission integration in just a few weeks.
Advanced features that are included in this landing page:
Dynamic UTM parameters synced with the sign up form
Modified frontend if visitor is an existing Miro user
Localized with six languages
The power to launch their own marketing websites without relaying on a conventional development team makes their process easier and faster, thanks to Ultra and Framer.
Results
Collaborating with Miro was an amazing experience. Seeing the power of Framer in a big enterprise shows how strong it is as a platform. We're excited to keep the collab going for future engagements.
Booking new clients